H&R Johnson (India), a division of Prism Johnson Limited recently launched Johnson Elite, the premium range of sanitaryware, faucets, kitchen sinks and wellness from Johnson Bathrooms at a glittering event held in Cochin and Jaipur.
Johnson, which is synonymous for tiles in India, with its legacy of 65 years, launched its bathroom products, consisting of sanitaryware, faucets, wellness and kitchens in 1998, under Johnson Bathrooms. In the year 2019, Johnson entered the luxury segment with the launch of Johnson International with products in sanitaryware and faucets.
The current launch of Johnson Elite in the premium segment is aimed at discerning customers with the latest products with features such as 360-degree flushing and completely concealed installation, to name a few.
Through new product launches, Johnson is making rapid strides in capturing new markets and segments. Through this launch, Johnson bathrooms aims at expanding its distribution across the country and making the products visible through its dealer and retailer showrooms. The House of Johnson, company’s own experience centres, are located in 22 cities in India, which displays complete ranges of Johnson’s tiles, sanitaryware and faucets.