Historically, bathrooms have always been conceived as practical, functional spaces with little to no definite design aesthetics but after a few atypical years, with the increasing focus on wellness and health, bathrooms are being reimagined as spatial, intimate rooms where people can spend their time in comfort and luxury. So, to keep up with the changing times and satisfy the increasing need for aesthetic and functional bathrooms, VitrA has unveiled a new showroom in the suburbs of Mumbai with an aim of strengthening its presence in the Indian market.
The 5500 sq. ft. space is far more than just a bathroom experience center, located in the heart of the western suburb. It is a creative hub and an ideal space for architects, designers and thinkers, with dedicated areas for product specifications and events. Moreover, the featured products are terrifically amazing. The showroom features designer bathroom collections and award-winning collaborations with world-renowned designers such as Ross Lovegrove, Terri Pecora, Claudio Bellini and Arik Levy.
In addition to that, VitrA Bathrooms Mumbai showroom has a dedicated specification space showcasing a wide range; from staple bathroom products to working displays of faucets, bathroom furniture, shower systems, basins, toilets and shower toilets. With a strong understanding of aesthetics and functionality, they provide the most beautiful and diverse bathroom interior design services, whether it is a traditional, theme-based, or modern bathroom interior that suits today’s discerning lifestyle.
The grand launch event of their new showroom was a successful affair, graced with the presence of Eczacibaşi Building Products CEO, Mr. Ozgen Ozkan and Customer Experience Director Mr. Mert Karasu. Commenting on the launch of the new showroom, Mr. Serhan Ateş Yağız, Country Manager, VitrA Bathrooms India said, “We aim at bringing our internationally acclaimed and innovative bathroom culture to Mumbai. The showroom will not only be a retail space, but also a dedicated hub for our customers to connect with the brand and develop a stronger relationship. VitrA has been investing in India to build its office and dealer network. “We are confident that this new showroom will add unprecedented value in establishing the company strongly in India.” The company’s main focus, the country manager restated, will be on investing and expanding the retail channel, giving VitrA’s channel partners greater profitability. The brand will also continue to use its robust distribution model to empower distributors of key markets. In addition, VitrA will identify and focus on key cities with brand awareness to reach out to its discerning and elite population.
And here’s the most interesting part…VitrA Bathrooms Mumbai is open for a guided tour and customers can visit during the week between Mondays to Saturdays from 11 am to 7 pm.
Overall, with the new showroom launch, VitrA is set out to bring a revolutionary change in the way bathrooms are perceived and is also aimed at increasing brand interaction with top architects and professionals who make the final decision.
Address: VitrA Bathrooms Mumbai Showroom – Vikas Center, F-001, F-002, F-003, 1st Floor 106, SV Rd, Santacruz West, Mumbai-400054