On Home Safety Day, Godrej Locks announced a new program that will help make citizens more resilient towards home safety. As per National Crime Records Bureau (NCRB), the year 2021, reported about 17% increase in cases of theft, robbery and burglary within residential premises when compared to 2020. In the similar context, the brand will identify 52 locations across top ten unsafe cities in India, namely, Delhi, Mumbai, Bhubaneswar, Jaipur, Lucknow, Bangalore, Chandigarh, Bhopal, Ahmedabad, and Patna. With this initiative, Godrej Locks intends to strengthen its position on home safety by engaging with individuals and providing them with direct access to safety solutions.
The brand announced their home safety initiative in the presence of Purushottan Karad, Deputy Commissioner of Police of Mumbai along with reel life cop, Inspector Dayanand Shetty, from a popular show, ‘CID’. In a panel discussion, the guests stressed on how locks are the most trusted element of home security and yet are often ignored. The event also displayed preventive measures for residents to safeguard themselves from threats like robberies and thefts.
Mr. Shyam Motwani, Business Head at Godrej Locks, said, “This Home Safety Day, we are glad to announce ‘Live Safe, Live Free’ initiative which aims to address safety concerns across India by identifying 52 localities that report high robbery cases. As a legacy brand which is synonymous with safety, Godrej Locks will conduct free of cost Home Safety Assessments for residents in these localities measuring the safety strength of their homes. This unique offering will allow citizens to gauge safety standards and take precautionary measures to address any loopholes in home safety. The idea of this initiative is to reach out to key areas where there is a genuine need to improvise and create awareness about home safety. Hence, our commitment is to safeguard these areas within the time frame of 52 weeks.”
Dayanand Shetty, Television star from the renowned series CID, said, “Playing an on-screen law enforcement officer has given me a firmer understanding of the importance of safety for ourselves and our families. I appreciate the initiative from Godrej Locks and I am excited to be a part of ‘Har Ghar Surakshit’. People need to be made more aware of security threats and be made aware of the ways they can improve their personal security for making India safer.”
Across 52 locations, in gated communities, safety booths would be installed, allowing residents to stop by and receive advice on improving safety measures and seek recommendations for keeping their homes safe while they are away. The focus remains to provide a free home safety check-up to the registered residents at the booth. On boarding a safety expert, the company intends to educate people on the significance of safeguarding one’s house.
Godrej locks, a modern solution for advanced digital locks enhance peace of mind by offering individuals the freedom & reassurance to live freely while locks ensure home safety in their absence.