IRRA Luxury Living, a new design-led brand specializing in silver-plated home décor and premium gifting, has officially launched its flagship design studio in Mumbai’s historic Fort precinct near Horniman Circle. Built on a foundation of over two decades of silversmithing expertise, the brand creates handcrafted homeware designed to serve as modern heirlooms. Founded by Khyathi and Manish Jetwani, IRRA draws inspiration from the grace and abundance associated with Goddess Lakshmi, translating traditional themes of prosperity, purity, and purpose into contemporary lifestyle objects.
The newly opened studio showcases curated collections inspired by iconic art movements and global architectural traditions. Each piece is crafted using high-grade brass and copper bases, finished with pure silver plating, and detailed through classic artisanal techniques such as stippling, hammering, and geometric latticework. The brand’s diverse portfolio spans architectural statement home décor, fine serveware, spiritual artifacts, limited-edition runs, and bespoke commissioned pieces tailored for modern interiors.
“This store is a reflection of our vision for IRRA,” said Khyathi Jetwani, Founder of IRRA Luxury Living. “We wanted to create a space where people can experience exceptional craftsmanship up close and discover pieces that add meaning to their homes and celebrations. Every collection is rooted in thoughtful design and created to be cherished for generations.”
Prior to its physical retail debut, IRRA established a strong footprint in India’s corporate and luxury gifting sectors through high-profile collaborations. The brand has developed bespoke objects and specialized solutions for prominent organizations and conglomerates, including Reliance, Birla, Jindal, Asian Paints, Piramal, Runwal, and the Isha Foundation. Alongside the physical launch of its Fort design studio, IRRA Luxury Living has expanded its reach with a new digital platform to service clients across the residential, corporate, and hospitality sectors.asas
