Pure Home has introduced Pure Looms, a festive home textile collection that brings together colour, pattern and craftsmanship inspired by the colours and rituals of Indian living. Designed for contemporary homes, the collection offers versatile textiles that transition seamlessly from festive celebrations to everyday use.
Following its recent rebrand, led by Sukhleen Aneja, CEO, Pure Home continues to explore its philosophy of Soulful and Garden Inspired Living. Pure Looms reflects this approach through textiles that add colour, texture and character to interiors, allowing pieces to be mixed, matched and styled in different ways.
The collection includes cushions, table linen, lampshades and potlis, featuring bold stripes, florals, colour blocks and original hand-illustrated graphics. Table linen is a key highlight, with tablecloths, runners, reversible placemats and napkins designed for festive gatherings as well as everyday dining. Reversible designs offer two styling options, while the varied prints enable both vibrant, layered settings and more understated compositions.
Pure Looms features a mix of Mashru silk, linen satin, cotton and cambric, bringing varied textures to its palette of prints and colours. AZO-free dyes lend vibrancy to the designs, while Mashru silk adds richness to select pieces. The collection focuses on refreshing interiors through textiles without requiring a complete change of décor.
“I love how textiles change the look and feel of a home, particularly during the festive season. With Pure Looms, we wanted to bring together colour, print and texture in ways that people can make their own. The pieces are designed to work together, but also to be used individually, whether you are setting a festive table or simply adding a little soul to a room,” says Sukhleen Aneja, CEO, Pure Home.
Designed to complement both festive occasions and everyday living, Pure Looms offers a versatile approach to home styling through colour, pattern and texture.
