Pepperfry has announced the next phase of its retail expansion strategy, reinforcing its commitment to strengthening its omnichannel presence and making its furniture and home solutions more accessible across India. As part of this growth plan, the company will open 35 new stores by the end of August, ahead of the festive season, expanding its footprint across key metros as well as Tier 1 and Tier 2 cities.
The expansion aligns with Pepperfry’s long-term vision of building one of India’s largest omnichannel furniture and home retail platforms, with plans to scale its network to over 250 stores in the near future. Guided by its ‘One Funnel’ philosophy, the brand seamlessly integrates online discovery with in-store experiences, allowing customers to browse, experience and purchase through their preferred channel.
The announcement comes on the back of a significant milestone, with Pepperfry recording its first-ever profitable quarter in Q4 FY26, reflecting stronger operational efficiencies, improved business fundamentals and the scalability of its omnichannel model.
Commenting on the expansion, Hussaine Kesury, Chief Business Officer, Pepperfry, said, “Our expansion ahead of the festive season marks another important milestone in Pepperfry’s growth journey. As we continue to strengthen our retail presence across India, we are making the Pepperfry experience more accessible while enhancing the integration between our digital and physical channels. Our stores are evolving into complete retail destinations with Sell from Store capabilities, an expanded home assortment and fresh collections from thousands of D2C brands, enabling customers to discover, experience and purchase seamlessly.”
Pepperfry’s stores offer a comprehensive selection across furniture, mattresses, décor, kitchen and dining, furnishings and modular solutions, combining immersive retail experiences with digital convenience to simplify the home-buying journey.
Backed by continued investments in retail expansion, technology and customer experience, Pepperfry remains focused on strengthening its leadership in India’s organised furniture and home retail market while delivering long-term value to customers and partners.
