Ligne Roset, the prestigious French furniture brand, has unveiled its inaugural exclusive store in India, marking a significant partnership with Burgundy Brand Collective. This collaboration introduces Ligne Roset’s 163-year heritage to the Indian market, presenting a meticulously crafted space in Prabhadevi, Mumbai. The store aims to offer an immersive experience where patrons can engage with the brand’s exquisite creations.
Director and Co-founder of Burgundy Brand Collective, Samir Gadhok, acknowledges the evolving preferences of Indian consumers, recognizing their inclination towards more daring choices and products resonating on a deeper level. Ligne Roset’s portfolio, renowned for its thoughtful, tasteful, and bold designs, perfectly aligns with the aspirations of this discerning clientele.
The 5,200 sq. ft. store, conceptualized by Zameer Basrai from The Busride Design Studio, serves as a showcase for a meticulously curated selection from Ligne Roset’s contemporary furniture and lifestyle offerings. This diverse range encompasses living, dining, and bedroom collections, wardrobe and storage systems, lighting, textiles, decorative accessories, and occasional items. Notably, the brand prioritizes agility, offering a swift 12-week manufacturing period—a global benchmark—allowing customers the choice between readily available options or personalized creations under the ‘quick ship’ program.
Aiming to create an inviting and accessible luxury furniture retail environment, the store introduces patrons to iconic bestsellers and the latest 2023 collection directly from Paris. Exclusive pieces, such as the iconic Togo sofa commemorating its 50-year milestone, the limited Togo Atom series in collaboration with RAF Simons (only 878 worldwide), and the revival of Pierre Paulin’s historic Pumpkin design from 1971, are highlights among others.
Understanding the burgeoning potential of India’s luxury furniture and home décor market, Ligne Roset’s entry endeavours to captivate design enthusiasts valuing handcrafted, contemporary, and enduring products over transient trends. Avani Raheja, Director, and Co-founder of Burgundy Brand Collective emphasize the synergy between Ligne Roset’s eco-conscious ethos—prioritizing sustainable practices and materials—and the values embraced by the discerning Indian audience.
Address: Cnergy, Unit A2, 2, AppasahebMarathe Marg, Century Bazaar, Prabhadevi, Mumbai, Maharashtra 400025