Samsung, India’s leading consumer electronics company, has inaugurated its new premium experience store at Ambience Mall in New Delhi’s Vasant Kunj. The store will be a one-stop solution for consumer needs around sales and customer service. It will also offer captivating consumer experiences, which includes Samsung SmartThings – a connected device ecosystem and immersive gaming

Spanning a total area of 1,150 sq. ft., the store is designed with different zones showcasing, smartphones, laptops, gaming & SmartThings, among others. At the store, Samsung will host a variety of Galaxy workshops as part of its ‘Learn @ Samsung’ programme designed for the Gen Z and millennial consumers. This will include workshops around AI education focusing on consumer passion points such as productivity, doodling, photography, fitness, and events celebrating local culture.

 “This is our third store in New Delhi, which is a testament to our commitment to increasing our retail touchpoints and connecting directly with our consumers. The new store will be a playground for stellar product experiences clubbed with customer service and will host a series of Galaxy AI workshops that are a part of the ‘Learn @ Samsung’ programme”, said Sumit Walia, Vice President, D2C Business, Samsung India.

The new store will offer a phygital experience through the Samsung’s Store+ endless aisle platform. With Store+, consumers can browse over 1,200 Samsung products online or in-store using a digital kiosk and have products delivered directly to their homes.

Consumers can access Samsung’s digital lending platform, Samsung Finance+, and opt for Samsung Care+ plans for Galaxy smartphones, tablets, and smartwatches. The store also provides after-sales service for smartphones and the convenience of booking home service calls for all consumer electronics needs.