Synonymous with the Indian ‘Tijori’ – Godrej Security Solutions today unveiled their latest campaign ‘Desh Ki Tijori’ with Bollywood star and brand ambassador AyushmannKhurrana. The brand that is a business unit of Godrej & Boyce, the flagship company of the Godrej Group has been focusing on innovations and tech enabled solutions through their platform Secure 4.0.
The ‘Desh Ki Tijori’ campaign communicates how since the first made in India Locker by Godrej in 1902 to the latest digital lockers, the product is one that stands out in India’s households. Mr. PushkarGokhale, Senior Vice President &Business head, Godrej Security Solutions spoke of how in today’s evolving landscape, where aesthetics and home décor often take centre stage by the home owners it’s vital to educate consumers about the importance of prioritizing home security without waiting for an unprecedented event to happen. In addition to that, as the trend of smart home devices continues, it is imperative that homesecurity brands are also enabled with smart home technology, since consumers today are opting for more tech-integrated solutions.
The smart home designed inside the van showcases a comprehensive range of smart home security products ranging from home security lockers, video door phones, to home security cameras and CCTV cameras. The Smart home inside the Van represents a powerful initiative that is aimed at inspiring and guiding home owners toward adopting smarter home security solutions and prioritising home security.
With a steadfast commitment to innovation and security, Godrej Security Solutions continues to redefine industry standards by introducing advanced products that address the evolving needs of businesses and individuals. Secure 4.0 is a continuation of the initiative by Godrej Security Solutions to spread awareness around the change in type of threats and making users conscious about upgrading to the best security measures.