Fashion and design pair up for the Archibald armchair thanks to a brand-new denim upholstery available exclusively on the Poltrona Frau online store. Meet the new Archibald Denim Edition.
The fields of fashion and design are closely related in terms of creativity, experimentation and style. Very often they overlap and interplay, as in this case where the enduring appeal of denim has inspired a new covering for Archibald – the Poltrona Frau armchair designed by Jean-Marie Massaud, widely considered as a classic in its own right. Urbane meets comfort to create a cool nonchalant vibe which, just like jeans, can be flaunted on any occasion: as a tad of self-indulgence or to impress your guests.
The new Archibald Denim Edition armchair will be available exclusively for online purchase from the 26th of September.
Since its humble beginnings 150 years ago, denim fabric has risen to become a beloved wardrobe staple. The so-named ‘Genoa fabric’ arrived in the USA from Italy, to be crafted into jeans by the tailor Jacob Davis, and then patented by Levi Strauss in 1873. Still today, jeans are one of the most enduring symbols of the American myth. Yves Saint Laurent once confessed “l wish / had invented blue jeans. They have expression, modesty, sex appeal, simplicity, al/ / hope for in my clothes
Whilst always rightly claiming to be a stylish fundamental, denim is currently top-trending again, and was featured on all the latest catwalk shows, from ready-to-wear to haute couture, and in even the accessories collections. Poltrona Frau harnesses and reinterprets this trend in the furniture sector, applying the play of the iconic slubbed texture and the contrasting top-stitching to one of its elegant and, in turn, timeless, armchairs.
The folds and generous proportions of Archibald, a modern-day classic, are beautifully dressed with this new denim jacquard fabric in organic cotton where the signature diagonal twill undergoes a special wash to make it even more resilient and suitable for upholstery. This aptly named Ever-Denim fabric, in a deep upscale indigo, has a slub warp that gives it a distinctive visual and tactile threedimensional appearance, with the lived-in feel of beloved stone-washed jeans. The organic cotton is GOT S certified (Global Organic Textile Standard) and is dry cleanable.
The double rows of top-stitching on the padded contours, and a new ‘antique bronze’ finish for the chair base, inspired by the rivets and metal hardware typical of jeans, all add authenticity. The Archibald armchair is also embellished with a camel-coloured Cuoio Saddle leather label, heatembossed with the ‘Archibald Denim Edition. Unique, like you’ logo attached to the rear. Unique, just like all the superbly exclusive pieces that are handmade by Poltrona Frau artisans.
With exclusivity firmly in mind, the Archibald Denim Edition will be offered solely online through the www.poltronafrau.com website with availability in Italy, Spain, Portugal, France, Switzerland, Austria, Germany, Belgium, Holland, Luxembourg, Denmark, Sweden, Norway and Finland.
NOTES TO THE EDITORS
POLTRONA FRAU
Poltrona Frau has been a leader in the world of Made in Italy furnishings since 1912. As a brand with three business units, Poltrona Frau’s Residential Living division values artistic aptitude and meticulous construction, using only the highest-quality raw materials, like Pelle Frau@ leather, making it the ideal go-to for high-end furniture for indoor, outdoor, office, and Beautilities (accessories and complements). The search for style has led Poltrona Frau to create classic pieces that express a unique elegance that is as universal as it is intimate and personal, from Chester and Vanity Fair, designed by company founder Renzo Frau, to Dezza by Gio Ponti and Titano, a project by Pierluigi Cerri that won thes brand its first Compasso d ‘Oro industrial design award.
Not forgetting the brand’s more recent successes, including the collections expertly designed by Faye Toogood, Jean-Marie Massaud, Ludovica Serafini + Roberto Palomba, Roberto Lazzeroni, GamFratesi and Neri&Hu.
Poltrona Frau also fosters an exquisite blend of tradition and innovation through two additional business units. Firstly, there is Interiors in Motion, which specializes in the furnishing of exclusive interiors for cars, luxury yachts, rail and air transport. This business unit proudly collaborates with some of the most renowned luxury brands, including Ferrari, Porsche and McLaren in the automotive sector, and Ferretti Yachts, Pershing and Riva in the marine and yacht sector, to name but a few.
Secondly, there is the Custom Interiors business unit, which focuses on creating purpose-designed seating for auditoriums, theatres, airports, public spaces, office and store showrooms, hotels and yachts, working very closely with the very best names in the fields of architecture and international design. It has partnered with the likes of Renzo Piano, Foster + Partners, Frank 0. Gehry, Jean Nouvel, Zaha Hadid Studio and David Chipperfield to produce some of its most iconic design projects.
The beating heart of the operation has always been the production site in Tolentino, located in the Marche region of Italy, an expert factory with roots in the local area. The Tolentino site is at the forefront in the area of environmental sustainability certifications, as well as in regard to the health and safety of its employees.
