Designed by team3, the Student Accommodation and Incubation Centre at Jaipuria Institute of Management, Noida, redefines the conventional idea of student housing through a thoughtful fusion of innovation and sustainability. Spread over a built-up area of 18,000 sq. ft., the design extends beyond providing living spaces that cultivate an environment that fosters personal development and professional growth. By seamlessly integrating optimised residential areas with a collaborative incubation hub, the project creates a vibrant ecosystem for emerging professionals. Brick, a material deeply rooted in India’s institutional architecture, is reimagined here in contemporary forms, linking the new structure to the existing campus fabric while offering fresh aesthetic and tactile experiences. The result is a space that feels both forward-looking and familiar, embodying a timeless balance between tradition and modernity.
At Jaipuria Institute of Management, Noida, the design of the Student Accommodation and Incubation Centre blends innovation and sustainability, expanding the brief for student accommodation to create a space that nurtures both personal growth and career readiness. Integrating optimised living spaces with a professional hub, the project is a dynamic environment that addresses the evolving needs of emerging professionals. The use of brick, traditionally tied to institutional design in India, is reinterpreted in innovative forms, bridging the building with its existing campus while expressing the material in new ways – from the exterior facade to interior surfaces–to result in spaces that are future-forward yet familiar.
The Student Accommodation caters to 70 MBA students and is designed not just as a place to stay but as a space that nurtures students’ holistic development. The L-shaped layout creates a spacious central courtyard, linking the new accommodation block to the existing campus and fostering a sense of community between students. There are separate entries for the accommodation and the incubation centre, ensuring the centre remains accessible to all users while distinct from the hostel. The design creates a dynamic environment where students can live, collaborate, and engage meaningfully with their peers.
A defining feature of the accommodation is the use of exposed terracotta bricks for the façade, complemented by perforated jaalis. Fly ash bricks are used for the interiors, adding warmth, familiarity, and sustainable efficiency throughout.
The versatility of the brick not only enhances the building’s modern aesthetic but also creates a comfortable, professional space for students, balancing the warmth of home with the functional needs of a contemporary institution.
Every room in the accommodation features a private balcony, offering students a personal outdoor retreat. The integration of functional elements like air conditioning units and drying lines into these spaces without compromising aesthetics is a thoughtful design decision that enhances the overall experience of the students.
Located on the ground floor of the accommodation, the Incubation Centre is designed to foster collaboration, innovation, and professional development. Here, students transition seamlessly from academic learning to entrepreneurial thinking, with the space serving as a bridge between education and industry. The design of the Incubation Centre integrates various workspaces, both formal and informal, providing students with a dynamic environment where ideas can flourish and professional aspirations can be realised.
The space features formal meeting rooms, designed to accommodate 4–10 people for structured discussions, as well as open workstations and areas for informal collaboration. The centre’s adaptable layout ensures that students can transition from individual work to group brainstorming sessions, reflecting the modern needs of a multifunctional workspace. The flexible furniture arrangements, ranging from high tables and standard desks to comfortable seating areas, allow students to engage in both focused tasks and dynamic interactions. This strategic mix ensures that the Incubation Centre serves both as a training hub and a platform for ideation, effectively preparing students for the professional challenges ahead.
Sustainability and Integration
The project makes use of leftover site resources, integrating them into the spatial fabric. Salvaged bricks are reused to construct feature walls, surplus steel is reimagined as partitions and furniture, and corrugated cement sheets add texture and depth to the interiors. Smaller elements – such as extra wooden planks and metal fittings – are incorporated into built furniture and detailing, underscoring the project’s ethos of resourcefulness. Complementing this material-conscious approach, The Hub’s L-shaped layout optimises space, enabling smooth circulation and accessibility. The linear arrangement of offices facilitates movement, while designated zones for meetings and discussions establish a structured, professional setting. A balance of collaborative and private spaces, along with adaptable multi-functional areas such as conference rooms and lounges, enhances flexibility and usability. In essence, The Hub is more than a workplace – it is a sustainable, purposedriven environment that embodies innovation, collaboration, and thoughtful design.
A Holistic Ecosystem of Learning
The innovative use of brick, the thoughtful spatial planning, and the focus on sustainability are just a few examples of how the design elevates the project beyond basic functionality. By providing students with welldesigned living environments, dynamic workspaces, and opportunities for entrepreneurial growth, the project is poised to shape the future of education and professional development.
These projects reflect how thoughtful design can foster community, innovation, and career success, positioning the Jaipuria Institute of Management, Noida, as a campus that nurtures the leaders of tomorrow. Through strategic design moves and sustainable material choices, the architects have added lasting value to the institution, providing students with an environment that goes beyond the traditional academic experience.
