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The Charcoal Project Debuts in Hyderabad with a Stunning New Luxury Retail Gallery

Hyderabad, 3rd March, 2025: The Charcoal Project, India’s pioneering luxury interior and furniture brand by Sussanne Khan, unveils its second retail gallery in Hyderabad, following in the footsteps of their success in Mumbai. The Charcoal Project Hyderabad is a celebration of design in its finest form, spanning an impressive 35,000 sq. ft, spread over six storeys. This expansion marks a significant milestone in redefining the retail experience for home and interior design lovers in the city. The Hyderabad store seamlessly blends Sussanne Khan’s signature aesthetic with innovation, creating an immersive and luxurious shopping experience.

Says Sussanne Khan, Founder, The Charcoal Project: “After 14 incredible years of crafting story-rich interiors, I found my true calling two years ago—to create something exceptional. With an amazing team of gladiators, I am thrilled to unveil The Charcoal Project, Hyderabad! This space is a celebration of design at its finest—featuring unique works, limited-edition furniture, objects of curiosity, and a curated collection of fine art by talented artists. We can’t wait to welcome you into this world of creativity.”

In an exciting collaboration, renowned Interior Designer Gauri Khan joins forces with Sussanne Khan with a dedicated floor showcasing products from her eponymous label Gauri Khan Designs. Known for her fusion of contemporary elegance and traditional Indian elements, Gauri Khan’s distinctive design philosophy complements Sussanne’s architecturally inspired and story-driven concepts. 

Gauri Khan, Founder, Gauri Khan Designs, speaks on this carefully curated project, saying “Bringing Gauri Khan Designs to Hyderabad through this collaboration is an exciting milestone. The label has always stood for refined luxury, timeless aesthetics, and bespoke craftsmanship. I’m delighted to showcase our signature collection of art, artefacts, home linen, decor and furniture  in a space that champions creativity and innovation.”

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The collection from Gauri Khan Designs features exclusive furniture pieces, limited-edition collections, fine art, and curated objects of curiosity. Expect mirrors that double as art—with sculpted frames in rich, golden wood with fluid, uneven edges, as if shaped by nature; Living room and bedroom sets with refined, timeless silhouettes, upholstered in elegant hues and dressers with clean lines, topped by mirrors with soft, built-in lights. Paired with a chic white chair accented in plush faux fur, it’s a perfect blend of elegance and luxury.

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In addition to its exceptional design collaborations, The Charcoal Project is proud to showcase the exclusive Sussanne Khan x Janavi collection. This partnership brings together a collection that is as timeless as it is modern—where every detail tells a story of artistry, passion, and expression within your home. As Jyotika Jhalani puts it, “Sussanne Khan x Janavi is a collaboration that transcends decor—it is an expression of lifestyle, wherein the craft brings depth, texture, and story into the spaces we call home.”

Available at The Charcoal Project, this collection blends nature’s wonders with refined textiles, intricate craftsmanship, and regal aesthetics. Designed to evoke luxury while carrying the warmth of Cairo sunsets, it creates spaces that feel both beautiful and historically rich. Whether maximalist or minimalist, the collection’s rich hues of crimson, blue, and green bring a deeper connection to nature and comfort, where past techniques meet contemporary design.

A particularly exciting addition to The Charcoal Project Hyderabad is the collaboration with de Gournay, known for its exquisite hand-painted wallcoverings. de Gournay’s ‘River Scenes of Bengal’ is a standout installation, alongside designs like ‘Rousseau,’ ‘Amazonia,’ and ‘Chichester,’ all of which evoke breathtaking narratives through intricate, hand-painted artistry. These wallcoverings are available throughout the store, bringing a timeless luxury to the gallery’s expansive interiors. Each design tells a unique story—from the exotic ‘Amazonia’ to the majestic ‘River Scenes of Bengal,’ inspired by the winding Ganges. This collaboration brings a stunning visual depth to the project, elevating The Charcoal Project’s offerings with unparalleled artistic sophistication.

The grand launch event was a star-studded affair, graced by Hrithik Roshan, Sonali Bendre, Shalini Passi, Bhavana Panday, Neelam Soni, Maheep Kapoor, Kunal Kapoor, Karishma Tanna, Falguni Peacock and business leaders including Adar Poonawalla and Chirag Parekh. Their presence added a touch of glamour to an evening dedicated to celebrating the art of interiors and luxury living.

The Charcoal Project Hyderabad is more than just a store; it is a testament to design excellence, offering a thoughtfully curated selection of furniture, art, and interiors that push creative boundaries. This milestone wouldn’t have been possible without the collaboration with Electronics Mart India Ltd (EMIL), a leading name in retail, whose shared vision has brought this project to life. Over the last two years, teams from EMIL and The Charcoal Project have worked diligently to bring this ambitious project to life, blending Sussanne’s design philosophy with EMIL’s commitment to quality and innovation.

With this remarkable expansion into Hyderabad, The Charcoal Project continues to redefine India’s design landscape—one inspired space at a time. The store is now open to the public, offering an exclusive opportunity to experience world-class interiors and home décor like never before.

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Floor Description: The Charcoal Project Hyderabad invites visitors to explore its immersive design journey across six thoughtfully curated levels. Each floor is designed to offer a unique experience, showcasing a range of concepts that highlight the very best in luxury living and interior design.

GROUND FLOOR: Objects of Affection

This floor is all about meaningful gifting—beautiful accents like candles, cushions, and accessories that elevate a home.

FLOOR 01: Terrain Chic
The diverse types of textures with undulated surfaces creating light and shadow play, eclectically mixing objects of this design style with luxe and finesse. This floor showcases our Apartment with master bedroom and kids room, open kitchen concept by our partner brand Easy Kitchens, and top of the line audio-visual experience with our partners Audio & Beyond.

FLOOR 02: The Labyrinth
A set of paths and passages, through which it is puzzling. To find your way, this floor has a style that is a blend of various materials creating a sense of mystery and allure. We have our cooking and dining room concepts here and two bedrooms that showcase our limited edition gallery furniture and art pieces.

FLOOR 03: Gauri Khan Designs
The Gauri Khan Designs collection of luxury furniture and accessories embodies unique and innovative design, seamlessly blending contemporary style with timeless elegance. Each piece combines functionality and beauty, perfect for any sophisticated living space.

FLOOR 04: The Botanist’s Conservatory
This floor has a modern depiction of a library and a drawing room made specially for a botanist. Here we have played with various forms and geometric shapes cleverly combining the pieces and objects of art in a frolicking way.

FLOOR 05: Barn House
This floor is created to house all our creative discussions and consultations. Sussanne converted the simple concept of a barn house with high wooden beams in tobacco and tea-stained Ash wood to create sumptuous surroundings of warmth and comfort in combination with luxurious limited edition studio gallery pieces of product. We also have Sussanne’s personal studio office here and a sprawling lounge spreading over the outdoors and indoors.

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