A celebration of European Classics Reimagined for Modern Living
Jodhpur-based lifestyle brand Orange Tree launches the British design brand Swoon inIndia with a meticulously handpicked curated collection of thirty furniture pieces thatreimagine classics. Unfolding a new chapter of timeless furniture designs that echo theromance of mid-century Europe, re-envisioned through a contemporary prism, thiscollection is as classic as it is forward-looking. As part of the collaboration, Orange Treewill be launched in the UK by the end of this year.
A part of the homegrown brand Orange Tree’s vision was to introduce global trends,design language, and quality to the Indian furniture landscape. This launch marks amilestone that takes this vision forward. British-born design brand Swoon, renownedfor its bold, expressive and unapologetically design-first philosophy with a healthydisregard for the mundane, brings its original directional designs to the design-savvynew-age Indian homes.
Debuting on Orange Tree’s website and retail stores, this Swoon edit features the brand’s best-loved designs, from sculptural cabinets to statement tables, confident bookshelves to graceful media units, all thoughtfully hand-picked to resonate with the discerning modern Indian audience, who seek character, warmth and a bit of storytelling. Infused with traditional craftsmanship, sculptural silhouettes, rich natural finishes, graceful detailing, and thoughtfully elevated hardware, each piece exudes a personality that evokes nostalgia and complements contemporary urban spaces.
“India is one of the most design-aware markets in the world, and I am thrilled to bring Swoon’s distinctive aesthetics to a new generation of style-obsessed homes here.Partnering with Orange Tree allows us to offer the Swoon experience in a way that feels immediate and relevant,” said Debbie Williamson, Co-founder of Swoon.
“In our journey of shaping interiors that are timeless, contemporary and inspiring, we are elated to present the Swoon collection to our home audience. As the design philosophies of both the brands sync, honouring and redefining heritage with a fresh perspective, this collection is grounded in bold craftsmanship with quiet elegance and everyday functionality,” says Gaurav Jain, Founder and Creative Director, Orange Tree.
