Collins India in Mumbai designed by MuseLAB offers an exquisite range of Modular furniture.
Collins India, a global leader in high-quality hardware and Modular furniture (kitchens and wardrobes) wanted a unique experience center that aesthetically displays all their product ranges. The retail business with its flagship store in Mumbai is led by the next-gen entrepreneur Siddhant Agrawal. Working closely with him is Business Head – Nishant Shah.
They roped in MuseLAB, also a young and dynamic Mumbai-based design firm headed by Huzefa Rangwala and Jasem Pirani. Explaining the concept Siddhant Agrawal says, “From a futuristic point of view, we are always exploring different collaborations with many young interior designers and architects for our new product developments.”
The aim of the store was to aesthetically display all their range in such a way that when the professionals walk in with their clients, they are able to understand the function and features of the range.
Adding further insight Siddhant adds, “Additionally, we envisioned a very specific pattern that can showcase the range of products that we entail so the brand stands out and Collins Kitchens & Wardrobes is prominent enough.”
There are six products on display starting from kitchens to wardrobes, bookshelves, a bar unit, walk-in closets, and finally our latest range of partition systems.
The store also displays a range that fits into the category of affordable luxury having equivalent product quality as any European player, in the market. At the store, there is a huge library of modules, materials and colours to choose from. Speaking about the value-added services Siddhant says, “We can easily design and produce similar output and offer customized services.”
Nishant Shah adds,” “The home improvement segment seems to be one of the fastest growing divisions. Over the last few years, there have been massive transformations and concepts like modular kitchens have been gaining gradual acceptance. We aim to bring internationally acclaimed and innovative hardware and Modular Furniture Industry in Indian markets, thus enabling users to experience quality par excellence.”
Collins India plans to emphasise digital adoption. The brand shall congregate the operations of its offline and online stores. The company has been working on strategies to introduce new shopping experiences to end consumers. Text: Staff Writer
Photographs: Courtesy the Brand
