Bent Chair, a name synonymous with affordable luxury in furniture and decor, proudly announces its bold leap into the ultra-luxury segment with the launch of ‘Natelier by Bent Chair.’ Situated in Delhi’s premier decor hub, MG Road, Natelier promises an avant-garde shopping experience that redefines elegance and craftsmanship. This venture marks a new chapter for Bent Chair, introducing designs that embody sophistication and meticulous artistry.
For the first time, Bent Chair has created a space that goes beyond being just a furniture store—Natelier offers an immersive experience where customers can visualize their homes based on their personal design preferences. Natelier doesn’t just sell products; it creates environments that inspire and offer a complete design experience that speaks to the soul. The store is divided into eight distinctive zones, each representing a unique style: Maximal Charm, Contemporary Haven, Luxe Retreat, Monochrome Modernity, Boho Bliss, Classic Couture, Neo Heritage, and Alpine Elegance.
The name ‘Natelier’ is a tribute to its visionary founders, Natasha and Neeraj Jain, encapsulating the power of ‘N’—a symbol of next-level innovation, nouveau trends, nuanced aesthetics, and nurtured creativity. This new brand ethos reflects a commitment to pushing the boundaries of design, embracing refined details, and nurturing artistic expression. Natelier by Bent Chair is where cutting-edge innovation meets timeless elegance.
At the heart of this launch is the dynamic father-daughter duo, Natasha and Neeraj Jain, whose creative vision has already catapulted Bent Chair to success. With Natelier, they now steer their brand towards a more sophisticated decor ethos, appealing to connoisseurs of fine art and luxurious craftsmanship. Natelier signifies the evolution of Bent Chair into a brand that exudes high-end luxury, offering designs that are understated, neutral, and rooted in artisanal mastery.
Spanning an impressive 22,000 sq. ft., the Natelier flagship store is more than just a retail space—it’s an immersive experience. The store features eight meticulously designed apartments, each showcasing distinct styles that range from Maximal Charm to Alpine Elegance. These spaces allow guests to fully envision how Natelier’s exquisite pieces can transform their own homes.
The flagship store also boasts a curated collection of artworks that blend classical and contemporary styles, featuring reimagined pieces by masters such as Pablo Picasso, Edvard Munch, Cy Twombly, Georgia O’Keeffe, and Gerhard Richter. Each artwork has been carefully chosen to enhance the store’s aesthetic and create a captivating visual journey for visitors.
Natelier’s designs are a departure from the bold, eccentric style that Bent Chair is known for, delving instead into a world of subtlety and timeless elegance. The collection emphasizes high-quality materials, including fine woods, luminous marbles, luxurious fabrics, and sleek metals, establishing a new design language that speaks of understated luxury.
Natelier by Bent Chair is not just a store; it’s a statement. It is where innovative design meets timeless elegance, offering an unparalleled shopping experience for those who seek the very best in luxury decor.
https://natelierbybentchair.com/
