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Abhijeet Jhawar, Chief Marketing Officer, Infra.Market shares insights on shaping the heart of every build with Infra.Market

Shaping the Heart of Every Build with Infra.Market, A Building Materials Platform That Brings Your Vision to Life

When evaluating a property, location and layout often take center stage, but the building materials used are just as critical to a construction’s long-term quality, safety, and comfort. Every material, from the foundation to the finishing touch, impacts durability, insulation, and aesthetics. Structural materials like concrete, AAC blocks, and steel ensure a building’s integrity, providing resistance against environmental factors. Plumbing and electrical systems depend on high-quality pipes and wiring for safety and longevity, while paints and finishes not only enhance appearance but also protect surfaces, extending the building’s lifespan. Tiles, sanitaryware, and bath fittings combine practicality with luxury, enhancing the living experience. Lifestyle elements, such as modular kitchens and lighting, add both style and functionality, transforming a house into a home.

Infra.Market, a building materials platform, recognizes the importance of offering the right materials at every stage of construction, finishing, and lifestyle. The platform’s extensive product range includes structural products like Concrete, Steel, Construction Chemicals, Aggregates, Cementitious Products, finishing products such as AAC blocks, MDF, Plywood, Pipes and Fittings, as well as lifestyle products like Tiles, Sanitaryware, Laminates, Paints, Fans, Lights, Appliances, Modular Kitchens, Consumer Durables. Infra.Market also provides services like rental equipment, chemicals, and painting, ensuring seamless project completion. Bolstered by strategic investments in companies including RDC Concrete, Shalimar Paints, Emcer, Millennium Tiles, Amstrad, and others, and equipped with over 10,000 retail touchpoints, 30+ exclusive flagship stores, and 250+ manufacturing units, Infra.Market is integrating technology across the construction industry’s value chain to enhance operational efficiency. The platform partners with builders, contractors, architects, and government bodies to streamline material supply, ensuring the timely delivery of all necessary products for commercial and residential projects.

Shaping the Heart and Soul of Your Home with the Right Materials

Building a home is more than just constructing walls and roofs; it’s about creating a space that is warm, comfortable, and emotionally fulfilling. This insight is at the core of IVAS, Infra.Market’s in-house brand. IVAS goes beyond selling building materials; it celebrates the emotional connection people share with their homes, shaping a vision of spaces that resonate with deep value.

The brand name IVAS, derived from the Sanskrit word ‘nivas,’ meaning “home,” reflects its core values of warmth and comfort. The campaign “Ghar Dhadakne Do” encourages homeowners to create spaces where memories are made, and love thrives. Through IVAS, customers are not just buying products, they are investing in the essence of a home, a place where dreams flourish and life unfolds. From elegant tiles and contemporary lighting to sanitaryware and bath fittings, IVAS offers products that elevate both style and functionality.

IVAS also focuses on sustainability, so that products are crafted with efficient resource management to reduce the carbon footprint of home renovation projects. This commitment results in homes that are not only beautiful and functional but also eco-friendly.

Choosing the right materials for construction is not just a technical decision, it’s an emotional one. The materials you select shape a space that reflects the heart and soul of its inhabitants. With platforms like Infra.Market, homeowners can make informed decisions as homes are not only built to last but also filled with warmth, style, and personal connection. Whether ensuring durability or crafting a space that feels truly yours, the right materials are the foundation of a fulfilling home-building journey

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