The idea of home as a private wellness retreat took centre stage as India’s leading architects and design voices came together for an exclusive design summit hosted by GROHE.
Moderated by actor and host Kubbra Sait, the evening moved beyond a traditional product-launch
format to explore how luxury is evolving from bold statements to thoughtful personalisation.
A key moment of the evening was a fireside conversation featuring Celebrity Interior Designer Gauri
Khan, Architect Rajiv Parekh of Red Architects, and Bijoy Mohan, Executive Officer and Executive Vice
President, LIXIL International, LIXIL Corporation. Together, they discussed the growing demand for
personalised luxury and how the modern Indian bathroom is increasingly designed as an individually
curated sanctuary.
Sharing her thoughts on the showcase, Gauri Khan, Celebrity Interior Designer and Founder, Gauri
Khan Designs, said, “The era of a one-size-fits-all bathroom is effectively over. Clients today aren’t simply
asking for a shower; they are asking for a ritual. They want to shape how water interacts with the space,
the flow, the positioning, and the overall atmosphere. Luxury today is the freedom to personalise an
experience, not just select a product.”
This shift was brought to life through the event’s experiential zones, where the focus turned to
modularity. GROHE Rainshower Aqua and Grohtherm Aqua were presented not simply as fittings, but as
architectural tools, enabling designers to treat the shower as a composition rather than a fixed
template.
Rajiv Parekh of Red Architects highlighted what this means for architects: “At RED we have always
endeavored to create spaces that adapt with changing needs as clients grow and change and the new
GROHE SPA collections allows us to give our clients that flexibility. With modular systems like Rainshower Aqua, we can design the shower experience with far more freedom, placing outlets across ceilings, walls, or side panels to suit the geometry of the space. The engineering can remain hidden, while the experience feels seamless and intentional.”
Offering a market perspective, Priya Rustogi, Leader (Managing Director), India, LIXIL IMEA noted that
personalised luxury is increasingly shaping premium residential design across India. “We are seeing a
shift in how people value private space,” she said. “In a hyper-connected world, the bathroom has
become a place to pause and reset. With GROHE SPA, our focus is to give architects and designers the
ability to create truly individual sanctuaries, where wellness is not an idea, but something you experience
through water, every day.”
Set against immersive installations, the evening brought together leading architects and retail partners,
allowing them to experience the GROHE SPA vision first-hand. The tone was closer to a design gallery
than a conventional brand showcase, reflecting a clear direction for premium living: spaces shaped by
personal rituals, refined detail, and experience-led design.
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